Renewable Energy Case Study

Rainmakers Grew Digital Sales Revenue By 140%

Already having a digital marketing plan in place, our customer had a high number of sales enquiries with very low conversion rates. Our client knew that their business had to be online and needed.

They needed a constant supply of sales enquires that their team could convert into site visits. 

They already had a high site visit/sale conversion rate, so we knew their team was able to convey the value of their product.

What they needed was a higher number of qualified sales leads for their team.

About our renewable energy client

Our renewable energy client was established for around 12 years at the time we met them. They sold and installed Solar Panels and Heat Pumps to both the public and commercial businesses.

They had grown steadily year-on-year but had plateaued.

They were looking for a solution that could bring them to the next level in annual sales revenue.

About their challenge

With a sales cycle of up to 6 months before getting to closed-won status, they needed a healthy sales funnel to feed their sales team.

They were using a combination of digital tools such as Google Ads and email marketing to bring their prospect to their website and using Analytics to report on the number of site visits each month.

Once their prospect came to the website, they used the website pricing calculator to get a quote, based on number of people, rooms etc in the building. Part of the web form process was to collect contact details from the prospect.

Their prospects details were then used to contact them and follow up on the enquiry for a quotation.

 

On reviewing their digital sales strategy from beginning to end we identified that they were missing aspects from each step of our process.